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eye tracker research on maps

August 20 2008 | 0 comments
Categories: Cartographic Design

Is anyone aware of research on using eye tracking to represent how people read maps? I've been reading about eye tracking for web site usability:

http://www.useit.com/alertbox/reading_pattern.html
http://www.poynterextra.org/eyetrack2004/main.htm

Michael
mstoddard at cityoftacoma.org

Mapping Center Answer:

Eye tracking is a method commonly used by cartographers to study how users read maps. I saw a presentation on this by Sara Fabrikant. Here is a paper she wrote on the subject:

Fabrikant, S. I. 2007. Sequence Analysis of Eye Movement Data. Second Eye Tracking and Multimedia Workshop (ETMW ’07), Dijon, France, Nov. 22-23, 2007

I note from her curriculum vitae that she also gave a lecture on this topic late last year.

Others have also used this method for cartographic research, but this is the most recent work I know of.

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